Social Media Officer

Lead the company's social media strategy and execution to grow brand presence, engage consumers, drive traffic to e-commerce channels, and support revenue growth through organic and paid social initiatives.

Key Responsibilities

• Social Media Strategy & Planning
  • Develop and execute the overall social media strategy aligned with business and e-commerce objectives.
  • Create annual, quarterly, and monthly social media plans and content calendars.
  • Identify platform-specific growth opportunities across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
  • Monitor social media trends, competitor activities, and best practices.
• Content Development & Management
  • Plan and oversee creation of engaging content including videos, graphics, product demonstrations, lifestyle content, user-generated content (UGC), and livestreams.
  • Ensure content is aligned with brand guideline...