Job Description
**About the Role**
Uber invests a substantial annual marketing budget to attract and engage customers-including Riders, Drivers, Couriers, and Eaters-across a variety of channels, from traditional TV and print ads to digital mobile and web advertising.
The **AdTech team** is responsible for building the technological foundation to scale this advertising effort. We leverage data science, including models and LLMs, to achieve intelligent optimization and automation throughout the entire process. Our work spans the advertising loop, from initial budgeting and spend allocation to the granular optimization of which content is shown to whom and when. By maximizing the efficiency of a multi-billion-dollar advertising budget, the AdTech team is a critical enabler of Uber's growth, sharply focused on maximizing user acquisition and retention through effective marketing.
The **Measurement and Optimization team within AdTech** is seeking talented individuals to ...
Uber invests a substantial annual marketing budget to attract and engage customers-including Riders, Drivers, Couriers, and Eaters-across a variety of channels, from traditional TV and print ads to digital mobile and web advertising.
The **AdTech team** is responsible for building the technological foundation to scale this advertising effort. We leverage data science, including models and LLMs, to achieve intelligent optimization and automation throughout the entire process. Our work spans the advertising loop, from initial budgeting and spend allocation to the granular optimization of which content is shown to whom and when. By maximizing the efficiency of a multi-billion-dollar advertising budget, the AdTech team is a critical enabler of Uber's growth, sharply focused on maximizing user acquisition and retention through effective marketing.
The **Measurement and Optimization team within AdTech** is seeking talented individuals to ...
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