Sr. Data Analyst, Marketing Analytics

The Marketing Analytics team works with the business and marketing stakeholders to analyze and measure the impact marketing has on our business objectives.  

The Senior Data Analyst, Marketing Analytics, will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy & optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on acquisition, retention, engagement, and conversion.

WHAT YOU'LL DO

• Understand the business objective and marketing initiatives to then identify the key success metrics that help evaluate the performance towards the objectives
  • Analyze correlations between business outcomes and marketing initiatives.
  • Establish a benchmarking methodology and set targets for the key metr...