Job Description
Responsibilities
- Formulates and reviews corporate short‑ and long‑range plans, goals, and objectives for specific product or product line.
- Conducts competitive product analysis and market research of product consumer behavior and professional audience.
- Determines the profitability and viability of new products or product enhancements.
- Develops production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle.
- Works with other functions to finalize product specifications.
- Provides advertising with core brand equity.
- Serves as technical adviser, demonstrating products and troubleshooting product issues.
- Responsible for reporting complaints and adverse drug reactions (ADR).
- Responsible for the annual marketing plan and strategic plan ...
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