Job Description
Lead Autodesk’s global audience marketing as a Strategic Marketing Manager focused on building engineering. Utilize your storytelling prowess and audience insights to engage the Structural and MEP engineering sectors.
In this pivotal role, you will define the unique needs of structural and MEP developers while developing comprehensive marketing strategies. Collaborating across teams, you will create compelling narratives that align business objectives with customer demands, ultimately driving awareness and engagement.
Key Responsibilities:
• Lead global audience marketing strategy for building engineering
• Develop personas, value propositions, and messaging
• Conduct customer research and competitive analysis
• Craft actionable frameworks based on insights
• Collaborate with content teams on high-impact materials
Requirements:
• 5+ years in Product or Segment Marketing
• Strong understanding of AEC industry trends
• Proven ability in audience-specific ...
In this pivotal role, you will define the unique needs of structural and MEP developers while developing comprehensive marketing strategies. Collaborating across teams, you will create compelling narratives that align business objectives with customer demands, ultimately driving awareness and engagement.
Key Responsibilities:
• Lead global audience marketing strategy for building engineering
• Develop personas, value propositions, and messaging
• Conduct customer research and competitive analysis
• Craft actionable frameworks based on insights
• Collaborate with content teams on high-impact materials
Requirements:
• 5+ years in Product or Segment Marketing
• Strong understanding of AEC industry trends
• Proven ability in audience-specific ...
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