Strategy Marketing (Chinese Segment) & Corridor Development

OCBC is seeking a dynamic and strategic Marketing & Communications professional to spearhead initiatives targeting Chinese businesses and corporates entering and expanding in Malaysia. This role is pivotal in positioning OCBC as the preferred banking partner for this segment by driving market entry strategies, strengthening corridor based growth platforms, building long term client relationships, and executing impactful media and engagement campaigns.

A key focus of the role includes supporting priority economic corridors such as Penang, Johor, and other strategic growth zones, aligning marketing and engagement efforts with Malaysia’s investment, manufacturing, trade, and regional connectivity ambitions.

Key Responsibilities:

1. Strategic Positioning

• Develop and refine OCBC’s value proposition for Chinese businesses entering and operating in Malaysia, with clear differentiation across key economic corridors.
• Craft strategic messaging framewo...