Toronto Marketing Science Leadership Role

Become a pivotal force in marketing analytics as the Marketing Science Lead at Critical Mass in Toronto. Leverage your experience to guide media analytics and mentor analysts.This position, requiring 5 to 8 years in media analytics, focuses on demonstrating the value of marketing science through actionable insights. You'll be responsible for managing a team, shaping analytics initiatives, and enhancing cross-functional collaboration to drive optimization and performance improvements.Key Responsibilities:
• Develop and deliver client-focused analyses and reports
• Shape measurement strategies across multiple campaigns
• Mentor and manage a team of analysts for growth
• Partner with other teams for performance insights
• Ensure data governance and compliance in analytics workflowsRequirements:
• Bachelor’s degree in a quantitative discipline; M.S. preferred
• Expertise in programming languages like Python and R
• Knowledge of visualization tools such as Domo or Lo...