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Trade MKT Specialist

📍 Continental • Santiago de Querétaro, Querétaro, Mexico • Posted June 19, 2026

Full-time Posted June 19, 2026
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Job Description

Job Description

Responsibilities:

  • Develop and execute personalized marketing plans for key accounts, ensuring consistent follow-up and alignment with organizational objectives.
  • Monitor client bookings and performance metrics corresponding to marketing programs, investments, and sell-out results to drive continuous improvement.
  • Design and implement promotional campaigns grounded in comprehensive sell-out analysis and commercial objectives.
  • Establish and analyze key performance indicators (KPIs) to measure campaign effectiveness across assigned channels and provide actionable insights.
  • Execute plans derived from commercial forecasts and promotional calendars, ensuring timely and accurate implementation.
  • Oversee loyalty programs and incentive structures for both B2B and B2C channels to maximize customer engagement and retention.
  • Coordinate B2B events and training sessions for business partners, ensuring professi...

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