Job Description
What you'll actually be doing
Performance video
- Own the performance video engine. 30-40 masters a month plus adapts across Meta and Google.
- Brief agencies, review scripts, sit through edits, push for cuts that actually work in feed.
- Test formats, lengths, hooks. Track what's winning and double down.
- Work closely with the performance marketing team on what's converting and what we need next.
YouTube and organic
- Own our main brand YouTube channel. Strategy, content calendar, production.
- Build out the surrogate YT channels. New territories, new audiences, new hosts.
- Decide what we shoot in-house vs hand off to agencies.
- Get into the data. Watch time, retention curves, CTR. Use it to make the next video better.
Production and craft
- Be on set when it matters. Review scripts before they go to production.
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