VP, Strategy

Overview

Critical Mass is looking for an exceptional VP, Strategy to lead strategic initiatives across a dynamic portfolio of premium brands and accounts spanning performance marketing, brand building, and customer experience domains. In this role, you will operate at a high level across both brand and performance disciplines to drive strategic excellence. This is an opportunity to work with some of the world’s most recognizable brands, engage with clients, think strategically across channels, and build strong collaborative relationships. The role is open to New York only and remote work is not an option.

Responsibilities

• Develop and articulate compelling strategic recommendations grounded in data and insights, ensuring they address client business objectives across paid media, brand positioning, and customer engagement.
• Partner with senior clients, serving as a trusted strategic advisor and confidently engaging in robust discussions and def...